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The Business of Belonging: How to Build Communities That Grow the Bottom Line
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Your business problems are community problems. Solve them and scale with help from the leader in the field.
The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging: How to Build Communities that Grow the Bottom Line is the definitive playbook for doing just that.CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist.
Building Customer Communities tackles topics like:
The SPACES and the six key drivers of community success: Support, Product, Acquisition, Contribution, Engagement and Success. How to measure the ROI of community initiatives and outcomes The anatomy, lifecycle, and member journey of a business community Designing, facilitating, and moderating shared spaces for your community members For leaders driving the bottom line and community professionals alike, The Business of Belonging is the definitive resource for making community a priority.
The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging: How to Build Communities that Grow the Bottom Line is the definitive playbook for doing just that.CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist.
Building Customer Communities tackles topics like:
The SPACES and the six key drivers of community success: Support, Product, Acquisition, Contribution, Engagement and Success. How to measure the ROI of community initiatives and outcomes The anatomy, lifecycle, and member journey of a business community Designing, facilitating, and moderating shared spaces for your community members For leaders driving the bottom line and community professionals alike, The Business of Belonging is the definitive resource for making community a priority.
Categorias:
Ano:
2021
Editora:
Wiley
Idioma:
english
Páginas:
256
ISBN 10:
1119766125
ISBN 13:
9781119766124
Arquivo:
EPUB, 1.01 MB
As suas tags:
IPFS:
CID , CID Blake2b
english, 2021
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